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    <title>topic Speed slower than advertised in Broadband</title>
    <link>https://helpforum.sky.com/t5/Broadband/Speed-slower-than-advertised/m-p/5365704#M591941</link>
    <description>&lt;P&gt;Hello. Around 3 weeks ago I started a broadband plan with Sky, which was advertised for around 67 Mbs, but since then i have been measuring 40Mbs, even with an ethernet cable directly connected to the router. What can be the issue and does anyone know how to fix this? Thanks&lt;/P&gt;</description>
    <pubDate>Tue, 08 Sep 2026 10:27:24 GMT</pubDate>
    <dc:creator>Tamas01</dc:creator>
    <dc:date>2026-09-08T10:27:24Z</dc:date>
    <item>
      <title>Speed slower than advertised</title>
      <link>https://helpforum.sky.com/t5/Broadband/Speed-slower-than-advertised/m-p/5365704#M591941</link>
      <description>&lt;P&gt;Hello. Around 3 weeks ago I started a broadband plan with Sky, which was advertised for around 67 Mbs, but since then i have been measuring 40Mbs, even with an ethernet cable directly connected to the router. What can be the issue and does anyone know how to fix this? Thanks&lt;/P&gt;</description>
      <pubDate>Tue, 08 Sep 2026 10:27:24 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Broadband/Speed-slower-than-advertised/m-p/5365704#M591941</guid>
      <dc:creator>Tamas01</dc:creator>
      <dc:date>2026-09-08T10:27:24Z</dc:date>
    </item>
    <item>
      <title>Re: Speed slower than advertised</title>
      <link>https://helpforum.sky.com/t5/Broadband/Speed-slower-than-advertised/m-p/5366453#M592204</link>
      <description>&lt;P&gt;Hi there &lt;SPAN style="background: var(--ck-color-mention-background); color: var(--ck-color-mention-text);"&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/4777654"&gt;@Tamas01&lt;/a&gt;&lt;/SPAN&gt; I’ve escalated your post to our Community Messaging team who will invite you to a private chat shortly and help you with this.&amp;nbsp;&lt;BR /&gt;&lt;BR /&gt;Just look out for the colourful bubble to start the conversation. Please be aware conversations automatically close if there is no response within 48 hours.&lt;BR /&gt;&lt;BR /&gt;Here's more information on how Community Messaging works - &lt;A href="https://helpforum.sky.com/t5/Did-you-know/Escalating-a-post-to-a-Sky-expert/ba-p/3711147#M141" target="_blank"&gt;https://helpforum.sky.com/t5/Did-you-know/Escalating-a-post-to-a-Sky-expert/ba-p/3711147#M141&lt;/A&gt;&lt;/P&gt;</description>
      <pubDate>Wed, 09 Sep 2026 09:41:37 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Broadband/Speed-slower-than-advertised/m-p/5366453#M592204</guid>
      <dc:creator>Danz994</dc:creator>
      <dc:date>2026-09-09T09:41:37Z</dc:date>
    </item>
    <item>
      <title>Re: Speed slower than advertised</title>
      <link>https://helpforum.sky.com/t5/Broadband/Speed-slower-than-advertised/m-p/5366564#M592230</link>
      <description>&lt;P&gt;Ok, I look forward to hearing from you.&lt;/P&gt;</description>
      <pubDate>Wed, 09 Sep 2026 11:04:07 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Broadband/Speed-slower-than-advertised/m-p/5366564#M592230</guid>
      <dc:creator>Tamas01</dc:creator>
      <dc:date>2026-09-09T11:04:07Z</dc:date>
    </item>
    <item>
      <title>Re: Speed slower than advertised</title>
      <link>https://helpforum.sky.com/t5/Broadband/Speed-slower-than-advertised/m-p/5366584#M592232</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/4777654"&gt;@Tamas01&lt;/a&gt;&amp;nbsp;wrote:&lt;BR /&gt;
&lt;P&gt;which was advertised for around 67 Mbs, but since then i have been measuring 40Mbs, even with an ethernet cable directly connected to the router.&amp;nbsp;&lt;/P&gt;
&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;67Mbs is typically quoted as the national average for FTTC: it's not necessarily deliverable at any particular address.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Historically both Ofcom and the ASA permit ISPs to use the figure even though it's potentially misleading.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Actual speed arriving at a subscription property depends almost entirely on the length of the copper line to the fibre cabinet.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="1000015174.png" style="width: 998px;"&gt;&lt;img src="https://helpforum.sky.com/t5/image/serverpage/image-id/120053iBFAAABCCAB042AF6/image-size/medium?v=v2&amp;amp;px=400" role="button" title="1000015174.png" alt="1000015174.png" /&gt;&lt;/span&gt;&lt;/P&gt;
&lt;P&gt; &lt;/P&gt;</description>
      <pubDate>Wed, 09 Sep 2026 11:33:22 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Broadband/Speed-slower-than-advertised/m-p/5366584#M592232</guid>
      <dc:creator>TimmyBGood</dc:creator>
      <dc:date>2026-09-09T11:33:22Z</dc:date>
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