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    <title>topic Broadband prices in Broadband</title>
    <link>https://helpforum.sky.com/t5/Broadband/Broadband-prices/m-p/4966487#M481776</link>
    <description>&lt;P&gt;Why are the renewal prices higher for current customers than new customers, why would I want to pay £10 more a month for the exact same package I have now&amp;nbsp;&lt;/P&gt;</description>
    <pubDate>Wed, 23 Apr 2025 11:48:44 GMT</pubDate>
    <dc:creator>Katie923</dc:creator>
    <dc:date>2025-04-23T11:48:44Z</dc:date>
    <item>
      <title>Broadband prices</title>
      <link>https://helpforum.sky.com/t5/Broadband/Broadband-prices/m-p/4966487#M481776</link>
      <description>&lt;P&gt;Why are the renewal prices higher for current customers than new customers, why would I want to pay £10 more a month for the exact same package I have now&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Wed, 23 Apr 2025 11:48:44 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Broadband/Broadband-prices/m-p/4966487#M481776</guid>
      <dc:creator>Katie923</dc:creator>
      <dc:date>2025-04-23T11:48:44Z</dc:date>
    </item>
    <item>
      <title>Re: Broadband prices</title>
      <link>https://helpforum.sky.com/t5/Broadband/Broadband-prices/m-p/4966493#M481777</link>
      <description>&lt;P&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/4377827"&gt;@Katie923&lt;/a&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Because that's how the ISP business operates: they know a significant percentage of users don't switch supplier, and calibrate their pricing accordingly.&lt;/P&gt;</description>
      <pubDate>Wed, 23 Apr 2025 11:53:54 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Broadband/Broadband-prices/m-p/4966493#M481777</guid>
      <dc:creator>TimmyBGood</dc:creator>
      <dc:date>2025-04-23T11:53:54Z</dc:date>
    </item>
    <item>
      <title>Re: Broadband prices</title>
      <link>https://helpforum.sky.com/t5/Broadband/Broadband-prices/m-p/4966541#M481784</link>
      <description>&lt;P&gt;You are the customer and have a choice of shopping around on all ISP that use Openreach.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I normally give 30 days notice 1 month before the discount rate period ends. Then give it 2 weeks and speak to retentions team if they prepared to offer a discount before you jump ship.&lt;/P&gt;&lt;P&gt;9/10 times they will offer a good discount...if they dont then go to another ISP as a new customer. As you are switching on Openreach, things in theory should go smoothly.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;We do that when it come to home/car insurance...no rewards for auto renewal so shop around.&lt;/P&gt;</description>
      <pubDate>Wed, 23 Apr 2025 12:19:21 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Broadband/Broadband-prices/m-p/4966541#M481784</guid>
      <dc:creator>Sayek</dc:creator>
      <dc:date>2025-04-23T12:19:21Z</dc:date>
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