Generation YouTube: Protect them from cyberbullying




Sky is extremely proud to be supporting a new campaign by Internet Matters and the Royal Foundation: Stop, Speak Support.



A vulnerable generation


We all know that the internet is becoming more and more integral in the lives of younger people. Latest figures by Internet Matters reveal that 37% of children upload their own videos to streaming platforms such as YouTube, while 13% of 11 to 16-year-olds own their own vlog or blog.


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However, at the same time, there’s a disconnect between children’s publishing habits and what their parents know about what’s going out into the digital world. The same research found that 45% of parents hadn’t spoken to their kids about what content to post online.


“Vlogging can be very beneficial to children as it can help build confidence, act as a platform for self-expression and develop technology and communication skills. But it’s essential parents are aware of the risks that come with posting content online and recognise the role they have in equipping their children with the tools to explore the internet safely.” ~ Carolyn Bunting, CEO, Internet Matters.

This is where Stop, Speak, Support comes in. This new Code of Conduct urges adults to better understand the online world and lets both kids and their parents know what to do if they encounter cyberbullying.



So what should you do if your child’s being cyberbullied?


STOP – encourage your child to tell you or another adult they trust. You or your child shouldn’t retaliate in any way; just collect evidence of the bullying, such as taking screenshots.


SPEAK – help your child report the issue to the relevant social media provider.


SUPPORT – make sure your child knows they have your full support. Listen, provide advice and take it seriously.



Preventing cyberbullying in the first place


Here are some tips on how to reduce the risk of your child experiencing cyberbullying – make some PACTS with your kid:


PRIVACY – make sure your child isn’t giving personal details, e.g. name, age, address etc.


AGE – check if the platform is age appropriate ie. you have to be 13 to post on YouTube.


COMMENTS – turn them off if you can, unless you think your child’s ability to deal with negativity.


TALK – discuss with your child about what and where they want to post, and why they want to.


SUPPORT – keep in touch with your child about their digital activities and always support them.


Want more information?


Stop Speak Support >

Internet Matters >


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